Twelve years inside the dealership. Now I'm on your side of the desk.
I'm Vlad, and I spent nearly twelve years at a very successful high-volume dealership. I started in sales. Then finance. Then management. I've sat in every chair in the building except the service drive.
Which means I've been the person who greets you on the lot. I've been the person who takes your offer to the desk and comes back with a different number. And I've been the person in the finance office at the end, with a menu of products and a very good reason why you need all of them.
I was good at it. That's not a brag — it's the qualification. The reason I can get you a fair number now is that I know precisely where the room is in a deal, because protecting that room used to be my job.
What twelve years actually taught me
How the desk really works. When your salesperson disappears "to talk to my manager," there's a structured process happening in that room. It's not a conversation about whether they can afford your offer. It's a decision about how little they have to move to keep you from leaving.
Where the money actually is. Most people negotiate hard on the price of the car and then relax. The price of the car is often the smallest piece. The trade-in valuation, the interest rate markup, and the finance office are where the real margin lives — and they're the three things buyers pay the least attention to.
What a rate markup is. Your lender approves you at one rate. The dealership is permitted to present you a higher one and keep part of the difference. It's legal, it's standard, and most buyers have no idea it happened. I know what you should have qualified for.
Which add-ons are worth it. Some F&I products genuinely protect people — I'll tell you when one does. Most are sold at three to four times what they're worth, and the price is negotiable in a way nobody mentions.
What "invoice" doesn't mean. Invoice is not the dealer's cost. Holdback, factory-to-dealer incentives, and volume bonuses all sit underneath it. A store can sell at invoice, look like it's losing money, and make a healthy profit.
These examples are nearly endless. Most dealerships won’t openly tell you about them. That’s where I come in.
How I work
The consultation is free, and it's real. Fifteen minutes on the phone. What you drive now, what you want next, your budget, whether you're financing or paying cash, what you're trading, and when you need it. If I don't think I can beat what you'd get on your own, I'll tell you — I'd rather lose the fee than take it for nothing.
I locate the car. Not just the dealership nearest you. I search regional inventory for the exact configuration you want, and I find every store that has one or can get one.
I negotiate all of them. Simultaneously, against each other. Every phone call, every email, every "let me check with my manager" — that's mine. You don't get contacted by anyone.
I work your trade separately. The trade is where a lot of buyers quietly lose the money they just won on price. It gets valued on its own, not folded into the deal where it's easy to hide.
You get the numbers in writing before you go anywhere. Vehicle price, trade value, fees, taxes, out-the-door total. We go through it line by line until you understand every number on it.
Then I hand you off — but not cold. The dealership knows you're my client, the deal is agreed, and there's a specific person expecting you. You go in to sign, not to start over.
What I don't do
I'm not a broker. I don't take possession of the car, I don't hold inventory, and I don't sign your contract for you. You'll complete the paperwork and take delivery at the dealership, because that's where the sale legally happens.
And I don't take money from dealers. No referral fees, no spiffs, no volume bonuses, no manufacturer incentives. Dealers know me, and some of them like working with me — my clients arrive ready to buy with terms already set. That's fine. But your fee is the only money I make on your deal. It's the only structure where I can honestly say I'm on your side.
Where I work
I'm based in Atlanta, GA, but I work with buyers nationwide. If you’d rather stay within a reasonable driving range, I’ll find a car in your region. Want to fly out to pick up the car so we can broaden search area? No problem. Want to set up delivery of your new vehicle through a transporter? We can help with that. I will work within your parameters.
Have more questions regarding delivery/pickup? Ask on the call.
Let’s talk. Fifteen minutes, free, no pressure. Tell me what you're looking for and I'll tell you honestly whether I can help.
Or email me directly at vlad@undealer.io